Ownership - Day 9


The traders we have been working with on the Ubia Soko rollout have started to lead in the training and awareness building sessions in the villages. The great thing is that they bring specific insights and local knowledge into these sessions as well as showing how Ubia Soko can help address real challenges that farmers face. Putting the app into a context that resonates with farmers makes a huge difference and helps to trigger ownership. 

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